On behalf of Ungava Gin, Corby approached Keco to create a custom apparel piece. They were impressed with what we designed and produced for another one of their brands, Jameson (see that case study here), and wanted something similar without replicating. They knew they wanted a yellow/gold Champion hoodie with a unique design that highlighted their ingredients, so provided guidelines and a short brief.
Keco discussed the client’s vision with our design team and worked on a unique concept that aligned with the brand’s goals. Here’s what we came up with:
Highlighting the brand logo on the front
Custom centrefold woven label sewn around the pouch with designs on both sides
The hero was the back which featured a direct to garment (DTG) full colour print emphasizing the main ingredients and profiles with illustrations
Keco supplied ideation, creative design, and production to such a high calibre that the client emphatically approved the first mock up with zero revisions. A smooth process and execution comes from careful preparation. Learning about the brand and understanding the client’s vision sets the foundation for success… having a talented and versatile design team also helps.