Jameson x Saint Patrick's Day
Corby approached Keco to produce a Jameson product to celebrate St Patrick’s Day. They requested a premium sweatshirt with a unique design for a limited edition gift for key bartenders. The main goal was to use a dark green hoodie, celebrate the brand, and incorporate the year (as it was one year into the pandemic).
Our creative designer and extracted assets from the Jameson brand guidelines to create a special look. Rather than just a standard large logo, we presented the following elements:
A version of the brand’s seal was printed on the left chest
Sewing a clean two-sided centrefold woven label on the pouch – the outside featured the date and the back the Jameson primary logo
The “J” printed on the back was strategically used as it was the brand’s new signifier
Text with Jameson’s process and ingredients were printed on the sleeve
Custom woven label in the neckline with text we pulled from the brand guidelines that shared part of Jameson’s story
The last two elements listed were special for two similar and opposing reasons. The print on the sleeve is an ideal place for the conversation starters with customers due to its positioning. The custom label in the neckline is an extra element to make the wearer feel connected to the product and the Jameson’s storied history. These work to increase brand loyalty with the industry and an effective marketing tool.
The client noticed and appreciated the attention to detail we put in to understanding the brand and respecting the brand guidelines. In fact, Corby was so happy they recommended we do something similar for another of their brands – Ungava Gin (see case study here).