Windbreaker + Packaging
Keco worked directly with Aphria (now Tilray) on the RIFF brand to develop a dope product consumers and staff would covet. After some ideation, we landed on a fun concept – a windbreaker in a big baggie – it was truly a joint effort.
Custom windbreaker and bag, packed together the way a customer would receive cannabis. Custom windbreaker and bag, packed together the way a customer would receive cannabis. RIFF had a number of elements they wanted in the windbreaker. So to ensure everything was perfect, Keco decided to custom manufacture everything from scratch.
This was a very collaborative process working side by side with the client discussing exactly what they had in mind while advising from a technical perspective. By working closely together we created a special product that reflected the brand culture. They loved how customized it was and that we were able to deliver exactly what they envisioned.
The client had a very precise vision, so to bring that to life Keco created these bespoke elements:
A modern sized collar
Pocket positioning and depth
Matte black button clasps
Black metallic tips on the bottom drawstring
Branded woven label in neckline
RIFF design printed on the front chest and across the back
Specific look and feel for outer shell material
Breathable mesh liner